The coyote has played a fundamental role in mythology. Even today in Oaxaca, it is common to hear farmers tell stories about coyotes that reach supernatural proportions. Every bottle of Mezcal Noble Coyote identifies the Maestro Mezcalero that made the mezcal, the village in which it was made, the type of agave used, and the lot and bottle number. In addition, the Maestro Mezcaleros personally sign the labels as a guarantee of their commitment to the authenticity of their ancient craft. Noble Coyote is concerned with the sustainability of mezcal and is proactively involved in ensuring its future. Among other things, they have created and maintain a seed bank for wild agave. They also cultivate species and varieties of wild agave and devote considerable effort to reforesting the land with wild agave.