Product Overview
Never Say Die is the world’s first trans-Atlantic Bourbon - distilled and barrel-aged in Kentucky for at least six years before setting off on an ocean voyage to England where it is aged for a further year in its original barrels at White Peak Distillery in Derbyshire. Named after a legendary Kentucky racehorse and inspired by his journey, Never Say Die started as an idea between two friends who wanted to keep the story’s legacy alive. Our whiskeys are custom made with pioneering sweet mash bills, in #4 char fresh American oak barrels, using 100 percent KY Proud® -
sourced ingredients and cut with high-quality, mineral-rich Mesozoic Era water, sourced from the deepest aquifer in Kentucky.
