An elixir of ancestral lineage collides with a culture of rich heritage and pride. Firme Mezcal is born from the Mexican-American experience and the reverence to their ancestors. Hardworking counterparts in lands divided by a river but united by a passion. Ni de aqui, ni de alla. Firme Mezcal was born from that passion for Mezcal. A pride of being an immigrant on a foreign land and the honor to enjoy the gifts passed down from father to son and from mother to daughter.