The brand Mezcal Amaras was founded in 2010 by a group of friends who, after making several trips to different mezcal producing states in the country, developed a deep rooted love for these regions and this magical spirit. They became immersed in a world that surrounded them in traditions, tastes and smells. These experiences inspired them to create a product that encompasses their passion for and devotion to the roots of Mexico.
Their search for the perfect mezcal led them to explore the mezcal producing lands of: Durango, Guanajuato, Guerrero, Oaxaca, San Luis Potos??, Tamaulipas and Zacatecas. While exploring these regions, they saw how hard the people in the fields and in the palenques worked. It made them realize that if they had success in finding the right mezcal, they could also help the people of this region have a better way of life. Thus the Philosophy of Mezcal Amaras was born.
A Vision Beyond Mezcal
The vision for Mezcal Amaras extends far beyond the final product. Mezcal Amaras works only with sustainably cultivated agaves as part of their commitment to ensuring the long term preservation of the species and its biodiversity.
Mezcal Amaras reinvests 15% of their gross profits back into the local community in order to ensure the availability of the raw material over the long term. Mezcal Amaras also plants ten agaves for each agave used in order to generate work in the community and maintain sustainability over the long term. Additionally, the compensation for everyone who works in the manufacturing process of Mezcal Amaras, including agave producers, jimadores and distillery workers, is at least 20% higher than the average.